Apple customer service is unbeatable..
A bold statement, but one I believe to be true.
Back in September 2010 I noticed that my three month old iPhone 4 very occasionally didn't appear to respond when I pressed the home button. It happened so rarely that I thought I might be imagining it. But on a visit to the Apple store I mentioned it to one of the guys at the genius bar and he said he would take a look, as luck would have it when he pressed the home button it failed to respond. He spent the next five minutes trying to reproduce the problem without success but made the decision to replace the phone with a new one based on that one failure
Now I'm a heavy user of my iPhone, I use it for most things, email, twitter, browsing etc, I probably use it more in a month that most users do in six, that's a lot of key presses especially with the iPhones double click task management. So fast forward to April 2011 and once again I started to notice missed home button presses. Absolutely sure this time that I wasn't imagining it I booked an appointment at the Apple genius bar. Arriving there at the allotted time I explained to the genius my problem and he spent a good ten minutes trying to reproduce it without any success. I felt a bit of an idiot and a little embarrassed to be complaining about a problem that I was unable to demonstrate.
Now lets face it most places would have told me to go away and come back if it got worse but not at Apple, just because you can't reproduce a problem doesn't mean there isn't a problem and for that reason the genius decided to replace the phone anyway. I was gobsmacked, where else can you take something you bought nine months ago, that has an occasional problem, not be able to demonstrate it and walk out fifteen minutes later with a new replacement?
The Apple naysayers will moan about the cost of Apple products especially iPhones, and yes, you do pay a premium. But for that premium you get great products, a retail experience second to none and unbeatable customer service.
As I said at the start a bold statement, but it's a statement I'll standby.
